One Kings Lane
Navigation
Working with the merchandising team's reorganization of the product taxonomy, I designed a desktop navigation that mixed product categories and editorial content.
Related Products
Process
Explored visual treatment and technical limitations to bringing product variants to the PDP.
Results
14% engagement and accounted for 5% of total revenue after 3 months.
Rug Sizes
Designed filters for rug sizes.
We included editorial content by linking to the Rug Guide to help customers understand the best ways to accessorize with a rug.
Marketing & Editorial Content
For the One Kings Lane consumer web experience, I designed new filtering and product discovery modules, moved our homepage to responsive, and created various marketing handoffs and ads.